iOS Mobile App Design
iOS Mobile App Design
DVLP: Turning New Users into Committed Athletes
I led the onboarding redesign that kept users engaged by restructuring the overwhelming 20+ question flow into bite-sized, contextual moments. Key impact: Users now experience value before hitting paywalls, increasing conversion potential for 150+ downloaded users.
I led the onboarding redesign that kept users engaged by restructuring the overwhelming 20+ question flow into bite-sized, contextual moments. Key impact: Users now experience value before hitting paywalls, increasing conversion potential for 150+ downloaded users.
UX Designer • UI Designer • Researcher
UX Designer • UI Designer • Researcher
3 weeks
3 weeks
Pema, Nick and Joshua
Pema, Nick and Joshua
Visit Project
Visit Project
"This project didn't just improve an app, it proved my ability to think like a business leader while designing like a user advocate. I'm excited to bring this strategic design approach to organizations that value: 💼 Business-minded UX thinking• 📊 Data-driven design decisions • 🤝 Cross-functional leadership • 🎯 Sustainable growth through user experience"
Danilo Ellison-Saavedra
Business-minded UX Designer
"This project didn't just improve an app, it proved my ability to think like a business leader while designing like a user advocate. I'm excited to bring this strategic design approach to organizations that value: 💼 Business-minded UX thinking• 📊 Data-driven design decisions • 🤝 Cross-functional leadership • 🎯 Sustainable growth through user experience"
Danilo Ellison-Saavedra
Business-minded UX Designer
"This project didn't just improve an app, it proved my ability to think like a business leader while designing like a user advocate. I'm excited to bring this strategic design approach to organizations that value: 💼 Business-minded UX thinking• 📊 Data-driven design decisions • 🤝 Cross-functional leadership • 🎯 Sustainable growth through user experience"
Danilo Ellison-Saavedra
Business-minded UX Designer
Context: When Dreams Meet Digital Reality
Context: When Dreams Meet Digital Reality
Picture this: A 17-year-old steps into an empty gym at 6 AM, phone in hand, searching YouTube for "how to get better at basketball." There is no coach, no guidance, just raw ambition and a smartphone.
This is exactly who DVLP was built for.
DVLP's Bold Mission:
DVLP's Bold Mission:
🎯 Make WNBA-level training accessible to any athlete, anywhere
🏆 Custom training plans based on skill assessments
💪 Transform casual players into disciplined athletes
🌟 Remove geographic and economic barriers to professional training
Led by Coach Chevelle Saunsoci (WNBA coach & youth advocate), DVLP wasn't just another fitness app, it was a movement to level the playing field for young athletes worldwide.
The Challenges I Identified
The Challenges I Identified
DVLP had 150+ downloads, but users abandoned after the initial quiz, before experiencing the app's real value.
DVLP had 150+ downloads, but users abandoned after the initial quiz, before experiencing the app's real value.
My Leadership Vision
My Leadership Vision
🎯 I took the initiative to lead four critical areas:
🎯 I took the initiative to lead three critical areas:
Additionally, we needed to:
Additionally, we needed to:
Align with stakeholder vision by treating the app as a real, organic, and raw training experience.
Align with stakeholder vision by treating the app as a real, organic, and raw training experience.
Work within a timeline that called for a handoff of the app redesign after a three-week design sprint.
Work within a timeline that called for a handoff of the app redesign after a three-week design sprint.
🚧 Major Roadblock I Overcame:
🚧 Major Roadblock I Overcame:
Challenge: The original app had a broken user flow - making it impossible to create a traditional user persona.
My solution: I reverse-engineered our persona from fragmented user research insights instead of relying on existing flows.
Why this mattered: Without this pivot, we would have designed based on faulty assumptions.
Challenge: The original app had a broken user flow - making it impossible to create a traditional user persona.
My solution: I reverse-engineered our persona from fragmented user research insights instead of relying on existing flows.
Why this mattered: Without this pivot, we would have designed based on faulty assumptions.
Solution
Solution
I led efforts on the onboarding flow, skills assessment wireframes, and paywall experience, ensuring each screen supported a clear, personalized, and motivating journey.
I led efforts on the onboarding flow, skills assessment wireframes, and paywall experience, ensuring each screen supported a clear, personalized, and motivating journey.
Task Flow 1: Onboarding Revolution
Task Flow 1: Onboarding Revolution
Monique explores the DVLP mobile app for the first time. She creates an account, completes the onboarding questionnaire, and reviews the free content available to new users. She tries out and completes a “Ball Handling” training drill.
Monique explores the DVLP mobile app for the first time. She creates an account, completes the onboarding questionnaire, and reviews the free content available to new users. She tries out and completes a “Ball Handling” training drill.
Task Flow 2: Smart Paywall Strategy
Task Flow 2: Smart Paywall Strategy
Monique commits to paying for premium access for the DVLP app. After completing the skills assessment questionnaire, she is supplied a customized training program specifically designed to address her player development needs.
Monique commits to paying for premium access for the DVLP app. After completing the skills assessment questionnaire, she is supplied a customized training program specifically designed to address her player development needs.
Task Flow 3: Motivational UI System
Task Flow 3: Motivational UI System
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Design Process and Strategy
Design Process and Strategy
We led a focused 3-week sprint to redesign DVLP’s app. We started with user research to uncover key pain points, then rapidly sketched, tested, and iterated ideas. Our final design directly addressed user friction and delivered a smoother, more engaging experience.
We led a focused 3-week sprint to redesign DVLP’s app. We started with user research to uncover key pain points, then rapidly sketched, tested, and iterated ideas. Our final design directly addressed user friction and delivered a smoother, more engaging experience.
Evaluating the Current App
I took the initiative to lead a heuristic evaluation using Nielsen Norman’s 10 Usability Heuristics. I translated theory into clear, actionable feedback for the team and client, highlighting critical usability issues and recommending best practices. This hands-on audit helped bridge design theory with real-world improvements.
I took the initiative to lead a heuristic evaluation using Nielsen Norman’s 10 Usability Heuristics. I translated theory into clear, actionable feedback for the team and client, highlighting critical usability issues and recommending best practices. This hands-on audit helped bridge design theory with real-world improvements.
Finding inspirations among Competitors
As a result, our competitive analysis shaped a hybrid approach: combining HomeCourt’s athletic credibility, Ballogy’s progress tracking, and Duolingo’s addictive engagement mechanics. Our goal was to create an app that was personalized, motivating, and intuitive.
As a result, our competitive analysis shaped a hybrid approach: combining HomeCourt’s athletic credibility, Ballogy’s progress tracking, and Duolingo’s addictive engagement mechanics. Our goal was to create an app that was personalized, motivating, and intuitive.
Understanding our Young Athletes
To gain deeper insights into user behaviors and expectations, I conducted 6 out of 13 in-depth interviews with basketball enthusiasts from our client's network, friends, and peers.
To gain deeper insights into user behaviors and expectations, I conducted 6 out of 13 in-depth interviews with basketball enthusiasts from our client's network, friends, and peers.
I synthesized interview data into an affinity map, revealing key user patterns and actionable “I statements” that shaped our design direction.
I synthesized interview data into an affinity map, revealing key user patterns and actionable “I statements” that shaped our design direction.
Here are the insights from the affinity map:
Learning by Watching others: "I learn from watching other high-performing players."
Learning by Watching others: "I learn from watching other high-performing players."
“I would try to watch good players, look up clips on the internet, study their moves.”
“Inspired by watching other high-performing players share tips and skills.”
“Sometimes I watch drills that coaches post on TikTok.”
“I would watch NBA games on TV and get inspired.”
Preferring Group Training: "I prefer to train with other people."
Preferring Group Training: "I prefer to train with other people."
“I like practicing with others, friends.”
“I usually played with friends, a whole big group kind of thing.”
“With basketball, it's more fun when training with other girls.”
“Basketball is a team sport, so a bunch of individuals coming together.”
Focusing on Individual Skills: "I practice alone so I can focus on my individual skills"
Focusing on Individual Skills: "I practice alone so I can focus on my individual skills"
“I go to the gym and work out by myself.”
“I like doing stuff my way because I’ll get it done.”
“Training with friends is fun, but solo sessions are more serious.”
“I create hypothetical game scenarios when training alone.”
Emphasizing Specific Drills: “I focus on specific training during my drills”
Emphasizing Specific Drills: “I focus on specific training during my drills”
“When I’m training I do some like mid range jumpers, then cuts like 3 pointers.”
“As college athlete I’m focusing on shooting, like shooting threes, some ball handling”
“I try to get better on my defense skills, reading a player’s movement, I’m left handed, trying to take advantage of that.”
“I practiced drills that my coach showed me.”
These qualitative insights helped bridge the gap between user expectations and business goals, setting the foundation for persona development and design improvements.
These qualitative insights helped bridge the gap between user expectations and business goals, setting the foundation for persona development and design improvements.
Analyzing Their Behavior with the App
Because heuristic evaluation alone wasn’t enough, I conducted 6 out of 13 moderated usability tests to observe how users interacted with the app during key tasks:
Because heuristic evaluation alone wasn’t enough, I conducted 6 out of 13 moderated usability tests to observe how users interacted with the app during key tasks:
Goal 1:
Understand why users drop off during onboarding.
Goal 2:
Identify confusion or frustrations in the current flow.
Goal 3:
Discover opportunities to make onboarding engaging and intuitive.
Task 1:
Downloading the app
Task 2:
Completing the onboarding quiz
Task 3:
Choosing a training plan
From these real-time observations, we uncovered critical insights:
From these real-time observations, we uncovered critical insights:
Therefore, these usability test findings directly influenced our redesign priorities: simplifying the onboarding quiz, showcasing training previews before paywalls, and reinforcing a cohesive modern design language.
Therefore, these usability test findings directly influenced our redesign priorities: simplifying the onboarding quiz, showcasing training previews before paywalls, and reinforcing a cohesive modern design language.
Establishing Our Design Approach: Key Insights
During our user research, we uncovered several critical usability and engagement issues that helped shape our design direction. These insights allowed us to identify friction points in the current DVLP app experience and guided us toward meaningful improvements. Here's what we learned, and how we responded:
During our user research, we uncovered several critical usability and engagement issues that helped shape our design direction. These insights allowed us to identify friction points in the current DVLP app experience and guided us toward meaningful improvements. Here's what we learned, and how we responded:
Designing a Persona Without a Stable Flow
Putting together a user persona for this project was surprisingly challenging. Why? Because the original DVLP app had a broken and inconsistent user flow.
We had to reverse-engineer our persona from fragmented insights. This meant digging back into our user research and constructing a realistic persona that would reflect the emotional, functional, and motivational needs we were designing for.
Putting together a user persona for this project was surprisingly challenging. Why? Because the original DVLP app had a broken and inconsistent user flow.
We had to reverse-engineer our persona from fragmented insights. This meant digging back into our user research and constructing a realistic persona that would reflect the emotional, functional, and motivational needs we were designing for.
Meet Monique: The Persona Behind Our Design
“My competitive drive and earning playing time are the motivation that keeps me training.”
“My competitive drive and earning playing time are the motivation that keeps me training.”
Monique Williams
17 years old • Omaha, Nebraska | Basketball player • Self-motivated and competitive
Bio:
Monique, a basketball player from Omaha, Nebraska, has dedicated herself to the sport since childhood. She maintains a rigorous training regimen that balances individual practice with group sessions. Her ultimate goal is to forge her own distinctive path in the basketball world and play in the WNBA.
Scenario:
Monique wants to keep improving her skills outside of team practices. She tried using the DVLP app, but without a preview of the training content, she didn’t feel confident paying for it.
Monique Williams
17 years old • Omaha, Nebraska | Basketball player • Self-motivated and competitive
Bio:
Monique, a basketball player from Omaha, Nebraska, has dedicated herself to the sport since childhood. She maintains a rigorous training regimen that balances individual practice with group sessions. Her ultimate goal is to forge her own distinctive path in the basketball world and play in the WNBA.
Scenario:
Monique wants to keep improving her skills outside of team practices. She tried using the DVLP app, but without a preview of the training content, she didn’t feel confident paying for it.
Pain Points:
Monique struggles to find personalized, effective basketball training. She spends more time searching than training and wants to preview content before committing to a paid subscription
Needs:
Monique needs personalized training, progress tracking, and engaging sessions to stay motivated and improve her skills.
Goals:
She aspires to play basketball at an elite level.
She wants to track her progress to evaluate which areas of her skillset need improvement.
He prefers Apple Pay for speed and privacy, guest checkout for convenience, and upfront access to sale items to simplify decisions.
Pain Points:
Monique struggles to find personalized, effective basketball training. She spends more time searching than training and wants to preview content before committing to a paid subscription
Needs:
Monique needs personalized training, progress tracking, and engaging sessions to stay motivated and improve her skills.
Goals:
He prefers Apple Pay for speed and privacy, guest checkout for convenience, and upfront access to sale items to simplify decisions.
Monique, a dedicated 17-year-old basketball player, is seeking an enhanced system to track and analyze her practice sessions because she currently finds it challenging to objectively identify specific areas of her game that need improvement. She wants a more interactive and personalized training experience that incorporates professional feedback, as she works to develop her skills to an elite level with aspirations of playing in the WNBA.
Monique, a dedicated 17-year-old basketball player, is seeking an enhanced system to track and analyze her practice sessions because she currently finds it challenging to objectively identify specific areas of her game that need improvement. She wants a more interactive and personalized training experience that incorporates professional feedback, as she works to develop her skills to an elite level with aspirations of playing in the WNBA.
Mapping the Journey: Task Flows that Empower Monique
Task Flow 1: Onboarding to DVLP
I led the onboarding flow design to ensure young athletes like Monique felt supported from the first tap. By replacing a 20+ question wall with contextual, lightweight steps, I helped users experience value before hitting the paywall—a key insight from research.
I led the onboarding flow design to ensure young athletes like Monique felt supported from the first tap. By replacing a 20+ question wall with contextual, lightweight steps, I helped users experience value before hitting the paywall—a key insight from research.
Monique explores the DVLP mobile app for the first time. She creates an account, completes the onboarding questionnaire, and reviews the free content available to new users. She tries out and completes a “Ball Handling” training drill.
Monique explores the DVLP mobile app for the first time. She creates an account, completes the onboarding questionnaire, and reviews the free content available to new users. She tries out and completes a “Ball Handling” training drill.
Task Flow 2: Unlocking Premium DVLP.
For premium access, I designed the skill assessment wireframes to feel purposeful and personalized, guiding Monique toward a custom training plan tailored to her goals.
For premium access, I designed the skill assessment wireframes to feel purposeful and personalized, guiding Monique toward a custom training plan tailored to her goals.
Monique commits to paying for premium access for the DVLP app. After completing the skills assessment questionnaire, she is supplied a customized training program specifically designed to address her player development needs.
Monique commits to paying for premium access for the DVLP app. After completing the skills assessment questionnaire, she is supplied a customized training program specifically designed to address her player development needs.
Task Flow 3: Gamification
In our gamification flow, I supported my teammates by shaping motivating in-app prompts. These playful, timely nudges helped sustain engagement between sessions and reinforced consistent training habits.
In our gamification flow, I supported my teammates by shaping motivating in-app prompts. These playful, timely nudges helped sustain engagement between sessions and reinforced consistent training habits.
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
DVLP Prompts
This concept centers on DVLP sending playful, slightly sarcastic notifications to users who haven't completed their basketball training drills on schedule. While these messages maintain a fun tone, their primary purpose is to motivate users to get back on the court and practice.
This concept centers on DVLP sending playful, slightly sarcastic notifications to users who haven't completed their basketball training drills on schedule. While these messages maintain a fun tone, their primary purpose is to motivate users to get back on the court and practice.
Priorities Defined: What DVLP Needs Now vs. Later
We used the MoSCoW framework to prioritize features based on user needs, technical feasibility, and our 3-week sprint scope.
We used the MoSCoW framework to prioritize features based on user needs, technical feasibility, and our 3-week sprint scope.
Won't-Have (For Now): These ideas were exciting, but fell outside our sprint scope due to technical constraints or future-phase complexity.
Won't-Have (For Now): These ideas were exciting, but fell outside our sprint scope due to technical constraints or future-phase complexity.
We weren’t saying no, we were saying not yet. These features have great potential to scale DVLP’s impact, and we encouraged our client to consider them as part of a future growth roadmap and opportunities.
We weren’t saying no, we were saying not yet. These features have great potential to scale DVLP’s impact, and we encouraged our client to consider them as part of a future growth roadmap and opportunities.
Design Meets Dev: Collaborating with Michael
To ensure our designs were buildable, we collaborated closely with DVLP’s lead developer, Michael. I helped drive conversations around tech constraints, handoff standards, and interaction feasibility. By asking the right technical questions early, we aligned our vision with real-world implementation—turning polished designs into practical solutions.
To ensure our designs were buildable, we collaborated closely with DVLP’s lead developer, Michael. I helped drive conversations around tech constraints, handoff standards, and interaction feasibility. By asking the right technical questions early, we aligned our vision with real-world implementation—turning polished designs into practical solutions.
Question 1:
How should we deliver the design files for smoother integration?
Question 2:
What frameworks or components has DVLP used before?
Question 3:
Are there limitations to the types of animations or interactions we proposed?
This process was a reminder: good design doesn’t live in a vacuum, it lives in collaboration. Bridging the gap between design and development was one of the most rewarding moments of the project.
This process was a reminder: good design doesn’t live in a vacuum, it lives in collaboration. Bridging the gap between design and development was one of the most rewarding moments of the project.
Dev Framework: Flutterflow
Backend: Supabase
Auth: Firebase
From Paper to Prototype: Sketches That Set the Foundation
Sketching was our way of quickly exploring how Monique might interact with DVLP across different stages, from onboarding to exploring free drills, to unlocking premium content. These early sketches gave us room to experiment with information hierarchy, screen flow, and interaction points without being bogged down by visual polish.
Sketching was our way of quickly exploring how Monique might interact with DVLP across different stages, from onboarding to exploring free drills, to unlocking premium content. These early sketches gave us room to experiment with information hierarchy, screen flow, and interaction points without being bogged down by visual polish.
Turning Sketches into Wireframes
Each team member contributed with intention: my teammates took the lead on designing gamification features, activity modules, and the premium training dashboard, ensuring consistent layout patterns and interaction logic across the experience.
Each team member contributed with intention: my teammates took the lead on designing gamification features, activity modules, and the premium training dashboard, ensuring consistent layout patterns and interaction logic across the experience.
My contribution to the team
What made this stage meaningful was how in sync we were as a team. We constantly critiqued each other’s flows, cross-checked for UX consistency, and aligned on how to reduce friction and cognitive load, especially knowing how overwhelming the original questionnaire felt to users.
I was especially grateful to my team for encouraging me to dive deep into the wireframes. They were supportive, collaborative, and generous, and I felt proud to contribute another round of design in Figma with no hesitation or regret.
What made this stage meaningful was how in sync we were as a team. We constantly critiqued each other’s flows, cross-checked for UX consistency, and aligned on how to reduce friction and cognitive load, especially knowing how overwhelming the original questionnaire felt to users.
I was especially grateful to my team for encouraging me to dive deep into the wireframes. They were supportive, collaborative, and generous, and I felt proud to contribute another round of design in Figma with no hesitation or regret.
Visual Design: Bringing the Experience to Life
We began layering in visual elements to highlight product features and bring more personality and excitement to the interface.
We began layering in visual elements to highlight product features and bring more personality and excitement to the interface.
This stage was especially exciting for me, as it allowed us to start shaping the emotional tone of the app, something that’s just as important as usability. I contributed visuals for the celebration screens, new paywall, and onboarding UI, making sure the design felt motivational without being overwhelming.
This stage was especially exciting for me, as it allowed us to start shaping the emotional tone of the app, something that’s just as important as usability. I contributed visuals for the celebration screens, new paywall, and onboarding UI, making sure the design felt motivational without being overwhelming.
The New DVLP App (Our Solution)
After iterating with feedback and dev input, we brought our vision to life. The final design solves key usability issues by restructuring flows, simplifying architecture, and delivering a personalized, motivating experience.
It brings together our redesigned onboarding, tailored training, and gamified moments—each shown in the next section through short task flow videos.
After iterating with feedback and dev input, we brought our vision to life. The final design solves key usability issues by restructuring flows, simplifying architecture, and delivering a personalized, motivating experience.
It brings together our redesigned onboarding, tailored training, and gamified moments—each shown in the next section through short task flow videos.
Task Flow 1: Onboarding to DVLP
Task Flow 1: Onboarding to DVLP
Monique explores the DVLP mobile app for the first time. She creates an account, completes the onboarding questionnaire, and reviews the free content available to new users. She tries out and completes a “Ball Handling” training drill.
Monique explores the DVLP mobile app for the first time. She creates an account, completes the onboarding questionnaire, and reviews the free content available to new users. She tries out and completes a “Ball Handling” training drill.
Task Flow 2: Unlocking Premium DVLP.
Task Flow 2: Unlocking Premium DVLP.
Monique commits to paying for premium access for the DVLP app. After completing the skills assessment questionnaire, she is supplied a customized training program specifically designed to address her player development needs.
Monique commits to paying for premium access for the DVLP app. After completing the skills assessment questionnaire, she is supplied a customized training program specifically designed to address her player development needs.
Task Flow 3: Gamification
Task Flow 3: Gamification
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Monique receives a message prompt from DVLP that motivates her to complete her remaining drills from her “Finishing 2” training regimen.
Testimonials
"Danilo was awesome to work with. He was very thorough and mindful of how I was looking to improve the experience of my app for users. He's an excellent communicator and made me feel that he was equally invested in my business. "
Coach Chevelle Saunsoci
DVLP Sports Tech - Founder
"Danilo was awesome to work with. He was very thorough and mindful of how I was looking to improve the experience of my app for users. He's an excellent communicator and made me feel that he was equally invested in my business. "
Coach Chevelle Saunsoci
DVLP Sports Tech - Founder
"Danilo was awesome to work with. He was very thorough and mindful of how I was looking to improve the experience of my app for users. He's an excellent communicator and made me feel that he was equally invested in my business. "
Coach Chevelle Saunsoci
DVLP Sports Tech - Founder
Product Success
Our client shared that we did a great job aligning the redesign with her vision, and she was especially impressed by how we restructured the onboarding and training flow to make it more user-friendly and engaging. She mentioned that she hopes to implement many of the changes we proposed and even hinted at the possibility of collaborating further in the future.
That validation was incredibly meaningful, it confirmed that our work wasn’t just a design exercise, but something that could genuinely impact young athletes like Monique.
Our client shared that we did a great job aligning the redesign with her vision, and she was especially impressed by how we restructured the onboarding and training flow to make it more user-friendly and engaging. She mentioned that she hopes to implement many of the changes we proposed and even hinted at the possibility of collaborating further in the future.
That validation was incredibly meaningful, it confirmed that our work wasn’t just a design exercise, but something that could genuinely impact young athletes like Monique.
Future Steps
Although we tackled a lot within a three-week sprint, there’s still room to grow. We encouraged our client to consider these next steps:
Although we tackled a lot within a three-week sprint, there’s still room to grow. We encouraged our client to consider these next steps:
Expand gamification with XP progression, leaderboards, and unlockable rewards.
Introduce coach-specific features to customize training for teams or individuals.
Add social functionality so players can share progress and challenge friends.
Improve analytics to better track user retention and identify drop-off points.
These ideas weren’t within the current scope but were documented for future development phases.
These ideas weren’t within the current scope but were documented for future development phases.
What I learned
This project was a powerful reminder that design is a team sport. I grew not just as a UX designer, but as a collaborator, researcher, and communicator. I learned to:
This project was a powerful reminder that design is a team sport. I grew not just as a UX designer, but as a collaborator, researcher, and communicator. I learned to:
Advocate for user needs while balancing business and technical constraints.
Facilitate productive developer communication, ensuring smooth handoff and feasibility.
Lead design areas like onboarding and assessment flows, contributing from low-fi sketches to polished wireframes.
Stay flexible, adapt quickly, and lean into my empathy superpower to design for real human needs.
I'm proud of how we worked together to elevate the DVLP experience while staying grounded in user research and MVP realities.
I'm proud of how we worked together to elevate the DVLP experience while staying grounded in user research and MVP realities.
"This project didn't just improve an app, it proved my ability to think like a business leader while designing like a user advocate. I'm excited to bring this strategic design approach to organizations that value: 💼 Business-minded UX thinking• 📊 Data-driven design decisions • 🤝 Cross-functional leadership • 🎯 Sustainable growth through user experience"
Danilo Ellison-Saavedra
Business-minded UX Designer
"This project didn't just improve an app, it proved my ability to think like a business leader while designing like a user advocate. I'm excited to bring this strategic design approach to organizations that value: 💼 Business-minded UX thinking• 📊 Data-driven design decisions • 🤝 Cross-functional leadership • 🎯 Sustainable growth through user experience"
Danilo Ellison-Saavedra
Business-minded UX Designer
"This project didn't just improve an app, it proved my ability to think like a business leader while designing like a user advocate. I'm excited to bring this strategic design approach to organizations that value: 💼 Business-minded UX thinking• 📊 Data-driven design decisions • 🤝 Cross-functional leadership • 🎯 Sustainable growth through user experience"
Danilo Ellison-Saavedra
Business-minded UX Designer
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Let's Get in Touch
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Let's Get in Touch
Let's connect and start with your project ASAP.
Contact
Let's Get in Touch
Let's connect and start with your project ASAP.
