
FreshTrack is a 1-week, self-initiated product learning experiment designed to apply structured product thinking while integrating AI-assisted workflows to accelerate ideation, prototyping, and documentation. This was not a startup launch or monetized product. It was a disciplined exploration focused on: - Translating a behavioral problem into a structured PRD - Practice hypothesis-driven feature prioritization - Experiment with AI-assisted prototyping to accelerate iteration cycles - Evaluate how AI can augment (not replace) product decision-making

Danilo Ellison-Saavedra
Business-minded UX Designer

If users can quickly capture groceries through AI-assisted scanning and receive timely, contextual prompts before items expire, they will:
Feel more in control
Waste less food
Engage consistently with the system


Ideation & Feature Prioritization
Information Architecture & User Flow

Visual Identity
Color Palette
Primary Green
#2CC18F
Freshness & Energy
Light Green
#5CD9AC
Soft Accents
Dark Green
#1D8B61
Depth & Trust
White
#FFFFFF
Clean Space
Soft Gray
#F5F5F5
Backgrounds
Design Principles
🌿
Fresh & Organic
Green gradients and natural tones evoke health and vitality
✨
Clean & Spacious
Generous white space and soft shadows for clarity
🎨
Playful & Warm
Illustrations add personality and approachability
Visual Elements
Illustrations of fruits, vegetables, and kitchen scenes add warmth and personality
🥗
Fresh Produce
🍎
Fruits
🥕
Vegetables
🍳
Kitchen Scenes
📱
Clean Interface
💚
Health Focus
Typography
PRIMARY FONT
MVP Tech Stack
⚡
Lovable
Frontend Builder
📱
Median.co
Mobile Platform
Auth (login), Storage (images), Database (item details, historical logs, meal plans)
🗄️
Supabase
Backend Infrastructure
🤖
OpenAI Vision API
AI & Computer Vision
Use vibrant greens, organic illustrations, and plenty of white space to echo your brand direction.


Simple tab navigation: Pantry (Home) / Scan / Recipes / Profile


AI-enhanced features to analyze grocery items from scans/photos to pull expiration, nutrition, and recipe suggestions.

Responsive app web with additional information about its features on FreshTrack.
Key Takeaway
Reflection & Next Steps
Next, I plan to:
What I learned
“Designing with AI helped me think faster, build smarter, and stay ahead of what’s next.”

Danilo Ellison-Saavedra
Business-minded UX Designer
















